HOW DO CAREERS IN MARKETING CONNECT WITH RIASEC?

Realistic: Marketing roles like event coordinators or trade show specialists involve hands-on logistics, setting up displays, and executing promotional campaigns in physical settings.

Investigative: Market researchers and data analysts study consumer behavior, analyze trends, and use data to make evidence-based marketing decisions.

Artistic: Creative directors, graphic designers, and content creators develop visually appealing campaigns, craft compelling stories, and design innovative brand materials.

Social: Public relations specialists, brand ambassadors, and community managers build relationships, engage with audiences, and promote products or services through communication and collaboration.

Enterprising: Marketing managers, sales directors, and advertising executives lead teams, pitch ideas, and drive strategic campaigns to achieve business goals.

Conventional: Marketing coordinators, campaign schedulers, and budget planners ensure organization and efficiency by managing timelines, tracking expenses, and maintaining accurate records of marketing efforts.